Logo Designing: SAUCHOW Inc.

 

 

 "SAUCHOW Inc." Logo Creation

I tried to immerse myself in logo creation for an umbrella brand named "Sauchow Inc.". Sauchow is a movement to free our mind from materialistic constraints and aspire to be curious creatures who are full with thirst for self-realization. The brand itself invites people from all walks of life and celebrates diversity. Sauchow movement hopes it'll get traction in west-coast states of Malaysia before it spread its wings as a global movement.

I selected five states with famous monuments/buildings from Malaysia to include in the design. The main state will Selangor as it'll be the headquarters of Sauchow Inc. and followed by Malacca, Johore, Negeri Sembilan, and also Penang. Each of this state will be carrying its own monuments/building in this design that represents the pride/history of the states itself. I tried to make the design as minimalist as possible to define the motive of the brand itself which is very subtle and effective.